MARRICKVILLE, 12 October 2023: Leading not-for-profit employment services provider MTC Australia is excited to announce MTC CoachMe, a new AI-driven app to support and coach our participants through their education and job search.

Launched in partnership with leading AI-powered technology company Getmee, MTC CoachMe is designed to empower students and job seekers with the skills and confidence needed to succeed in interviews and the job placement processes.

MTC CoachMe is built on Getmee’s flagship product Getmee Interview Ready^TM and leverages advanced AI technology to identify specific areas where people require improvement in their communication and interview abilities. The app then offers tailored and personalised guidance to bridge those gaps.

“MTC CoachMe powered by Getmee is the perfect tool to incorporate into our employment and training programs to help equip our students and jobseekers for the challenges they face now and into the future as the workplace evolves,” MTC Australia CEO Rob Marshall said.

“The app will be especially valuable to the large proportion of our students and job seekers who come from culturally and linguistically diverse backgrounds. We see MTC CoachMe creating a significant shift in how job seekers, migrants, and individuals with disabilities are empowered to overcome their barriers and support to thrive in society,” Mr Marshall said.

“The MTC Australia and Getmee partnership is a landmark moment in the realm of employment services, migration support, and education,” Getmee CEO/Founder Balendran Thavarajah said. 

Through this new partnership, MTC Australia and Getmee will provide a comprehensive spectrum of support and guidance, enabling individuals to excel in their work, personal lives, and studies. From English language learning to leadership development, this partnership aims to equip individuals with the skills and confidence necessary to overcome any barriers they face on their path to meaningful work.

ENDS

Media contacts:

MTC Australia

Elizabeth Gosch

egosch@mtcaustralia.com.au

+61 414319775

Getmee

Julia Stephenson

julia@getmee.ai

+61 468371739

MTC Australia

MTC Australia is an independent social enterprise that enables people to overcome barriers on their path to meaningful employment. With a proud 34-year history, each year we support over 20,000 people across Greater Sydney and Queensland with new skills, confidence, and opportunities through employment, mentoring, and training programs. We reinvest in social impact projects aligned with our purpose.

Getmee

Getmee is an innovative AI-powered technology company in education and employability advancement. With a strong focus on data-driven solutions, Getmee’s patented deep learning AI technology enhances communication skills via a personalised coaching app. Tailored to assist job seekers, students, and migrants in their quest for career success, Getmee leverages a comprehensive suite of advanced AI-driven tools for effective learning and job readiness.

Securing employment today is a challenging task. Job seekers face rigorous selection processes, with interviews being a pivotal part of the hiring process. Preparing for interviews effectively is essential to make a lasting impression and secure that dream job. Traditionally, job seekers have relied on generic interview guides and advice for their interview preparation. However, in recent years, the emergence of mobile-enabled personalized AI-powered interview coaching has revolutionized the way individuals prepare for interviews. In this essay, we will explore why “mobile-enabled personalized AI-powered interview coaching” is more beneficial than “generic interview guides and advice.”

Interview preparation has come a long way from its traditional roots of reading books and practising with a friend. In the digital age, technology has transformed various aspects of our lives, including how we prepare for job interviews. While generic interview guides and advice have been available for years, they often lack the specificity and personalization needed to excel in today’s competitive job market. On the other hand, mobile-enabled personalized AI-powered interview coaching leverages advanced technology to offer a tailored and effective approach to interview preparation.

Personalization and Customization

One of the primary advantages of mobile-enabled AI-powered interview coaching is its ability to provide a personalized and customized experience for each user. Traditional interview guides offer generic tips that may not resonate with an individual’s unique strengths, weaknesses, and interview style. In contrast, AI-powered coaching platforms use machine learning algorithms to analyze a user’s background, skills, and preferences, tailoring the coaching experience accordingly.

These platforms can generate personalized interview questions based on the user’s industry, job role, and company of interest. This level of customization allows users to practise for interviews that closely resemble their actual job interviews, increasing their confidence and preparedness.

Realistic Interview Simulations

Generic interview guides and advice can only go so far in preparing job seekers for the realities of interviews. Mobile-enabled AI-powered coaching takes preparation to the next level by offering realistic interview simulations. These simulations closely mimic real interview scenarios, enabling users to experience the pressure and dynamics of an actual interview.

AI algorithms analyze users’ responses, body language, and speech patterns during these simulations, providing constructive feedback and areas for improvement. This hands-on approach helps users gain a deeper understanding of their strengths and weaknesses, allowing for targeted improvement.

Continuous Learning and Improvement

Interview preparation is an ongoing process, and generic interview guides may not offer the continuous learning and improvement that job seekers need. Mobile-enabled AI-powered coaching, however, provides a dynamic learning environment. These platforms track users’ progress over time and adapt their coaching to address areas that need improvement.

By analyzing performance data, AI-powered coaching can identify patterns and trends in a user’s interview performance. This data-driven approach enables users to focus on their weaknesses, thereby increasing their chances of success in future interviews. In essence, it fosters a culture of continuous learning and improvement, which is crucial in the competitive job market.

Immediate Feedback and Guidance

Timely feedback is crucial in interview preparation. Generic interview guides and advice cannot provide real-time feedback, leaving users to wonder whether they are practicing effectively. Mobile-enabled personalized AI-powered interview coaching platforms, on the other hand, offer immediate feedback and guidance.

During interview simulations, AI algorithms evaluate users’ responses and provide feedback on their content, delivery, and body language. This instant feedback helps users make necessary adjustments and corrections, leading to more effective interview practice sessions. It also builds users’ confidence by letting them know where they excel and where they need improvement.

Accessibility and Convenience

The rise of mobile technology has made interview preparation more accessible and convenient than ever before. Generic interview guides often come in the form of books or online articles, which require users to sit down and read through lengthy text. In contrast, mobile-enabled AI-powered coaching platforms are accessible on smartphones and tablets, allowing users to practise and learn at their convenience, whether they’re at home, commuting, or waiting for an appointment.

Furthermore, these platforms are available 24/7, providing flexibility for users with busy schedules. This accessibility and convenience make interview preparation more efficient and adaptable to the demands of modern life.

Data-Driven Insights

AI-powered interview coaching platforms gather and analyze vast amounts of data from multiple users. This data can be leveraged to provide valuable insights and trends related to interview success. For instance, the platform can identify common mistakes made by users in a specific industry or job role, allowing for targeted coaching and improvement.

Moreover, these insights can also benefit employers by providing them with data on the skills and attributes that are most sought after in candidates. This data-driven approach aligns interview coaching with the evolving demands of the job market and empowers job seekers to stand out from the competition.

Cost-Effectiveness

Traditional interview preparation methods often involve purchasing books, attending workshops, or hiring professional coaches, all of which can be expensive. Mobile-enabled personalized AI-powered interview coaching, however, offers a cost-effective alternative. Many of these platforms provide free or affordable access to a wide range of interview preparation resources, making it accessible to job seekers on various budgets.

In summary, In a rapidly evolving job market, interview preparation has become more critical than ever. While generic interview guides and advice have been a staple for years, they often fall short in providing the personalization, customization, and effectiveness that job seekers need to succeed in interviews. Mobile-enabled AI-powered interview coaching represents the future of interview preparation, offering tailored experiences, realistic simulations, continuous learning, immediate feedback, accessibility, data-driven insights, and cost-effectiveness.

As technology continues to advance, job seekers should embrace these innovative platforms to gain a competitive edge in their job search. The ability to practise and improve interview skills at any time, receive personalized feedback, and access data-driven insights can make the difference between securing that dream job and missing out on an opportunity. In the end, mobile-enabled AI-powered interview coaching is more beneficial than generic interview guides and advice, as it equips job seekers with the tools and knowledge they need to excel in the modern job market.

GetMee’s ‘Interview Ready™’ tool uses advanced AI technology to deliver an unrivaled Interview Coaching experience to users. Contact paul@getmee.ai to learn more.

In today’s competitive business landscape, the success of large enterprises relies not only on their products and services but also on their ability to attract and retain top talent. This dual challenge has given rise to the concept of employer branding, which emphasizes the importance of creating a positive and compelling image as an employer. Additionally, in an era where candidates can also be customers, the lines between consumer and employer brands have blurred.

Large enterprises are increasingly recognizing the need to provide value-added services to job applicants, not only to enhance their hiring process but also to strengthen their overall brand perception. One such innovative tool is “Interview Ready™,” an interview coaching app that large enterprises offer to their job applicants free of charge. This blog explores how Interview Ready™ can support both consumer and employer brand for large enterprise organizations.

The Importance of Employer Branding

Employer branding refers to the organization’s reputation as an employer, encompassing its values, culture, work environment, and the overall experience it provides to its employees. It goes beyond merely recruiting talent; it is about creating an emotional connection and resonance with potential, current, and former employees. A strong employer brand attracts top talent, reduces recruitment costs, and enhances employee engagement and retention.

The Relationship Between Consumer and Employer Brand:

In today’s interconnected world, the boundary between consumer and employer brand is increasingly porous. Job applicants are often customers or potential customers of the same large enterprises. Their perception of a company as an employer can directly impact their willingness to engage with the brand as consumers. Conversely, customers who have a positive experience with a brand are more likely to consider it as an attractive employer.

The Role of Interview Ready™

Interview Ready™ is an innovative tool designed to help job applicants prepare for interviews effectively. Large enterprises offer this app to their candidates at no charge, demonstrating their commitment to candidate success. This value-added service equips applicants with the skills, confidence, and knowledge needed to excel in interviews. By providing Interview Ready™, enterprises are investing not only in their hiring process but also in their broader brand image.

The Impact on Job Applicant Experience:

One of the primary ways Interview Ready™ supports both consumer and employer brand is by enhancing the job applicant experience. Job seekers often face stress and uncertainty during the interview process. By offering a tool that helps them prepare and perform well in interviews, enterprises demonstrate their commitment to candidate success, making the application process less daunting and more inviting.

Positive experiences during the hiring process translate into positive perceptions of the organization as an employer and as a brand. When applicants feel supported and valued, they are more likely to engage with the company positively in the future, both as employees and consumers.

Strengthening the Employer Brand

Enhancing the Employer Value Proposition (EVP):

A crucial aspect of employer branding is the Employer Value Proposition (EVP), which represents what an organization offers to its employees in exchange for their skills, experience, and commitment. Interview Ready™ enhances the EVP by showcasing the organization’s commitment to talent development and support. When enterprises invest in tools like Interview Ready™, they signal that they are not just seeking employees but are willing to help individuals grow and succeed within the organization.

Attracting Top Talent:

In today’s competitive talent market, attracting top talent is a critical challenge for large enterprises. By providing Interview Ready™, these organizations stand out as employers of choice. Job seekers are more likely to be attracted to companies that invest in their personal and professional development. Thus, Interview Ready™ becomes a valuable recruitment tool that helps large enterprises secure the best talent.

Employee Advocacy:

Current employees who had a positive job applicant experience, thanks to Interview Ready™, are likely to become advocates for the organization. They may recommend the company to friends, family, and peers, thereby expanding the talent pool and positively influencing consumer perception of the brand. In this way, Interview Ready™ not only strengthens the employer brand but also indirectly influences consumer brand perception through employee advocacy.

Impact on Consumer Brand

Positive Associations:

When organizations offer Interview Ready™ to job applicants, it creates positive associations with their consumer brand. People tend to view companies that invest in their employees as socially responsible and caring entities. Such positive associations can directly influence consumer purchasing decisions, as individuals are more inclined to support brands that align with their values and principles.

Loyalty and Customer Retention:

The crossover between job applicants and customers is particularly relevant in industries where consumer trust and loyalty are paramount. When candidates have a positive experience with an organization, they are more likely to become loyal customers. Conversely, organizations that provide a seamless and positive experience during the application process increase their chances of retaining customers, as their brand image is bolstered by a reputation for treating people well.

Building a Sustainable Brand Ecosystem:

In today’s interconnected world, building a sustainable brand ecosystem is essential for large enterprises. Interview Ready™ contributes to this ecosystem by strengthening the connections between employer and consumer brands. It aligns the two facets of brand identity, creating a harmonious and consistent image in the minds of stakeholders, whether they are employees, customers, or both.

Demonstrating Corporate Responsibility

Corporate Social Responsibility (CSR):

Corporate social responsibility is a key element of modern business strategy. It encompasses an organization’s commitment to making a positive impact on society beyond its core business activities. Offering Interview Ready™ as a free tool to job applicants is a clear demonstration of CSR. It showcases a commitment to societal welfare by helping individuals enhance their employability and career prospects.

Positive Media and Public Relations:

Acts of corporate responsibility often receive positive media coverage and public recognition. When large enterprises provide Interview Ready™, it becomes a noteworthy initiative that generates favourable media attention. This, in turn, enhances the overall brand image, both as an employer and as a socially responsible corporation.

In today’s dynamic business environment, large enterprises must strategically manage their consumer and employer brands. The introduction of Interview Ready™ as a free tool for job applicants presents a unique opportunity to strengthen both aspects of brand identity. By offering support and guidance to candidates, organizations not only enhance their reputation as employers but also create positive associations with their consumer brand. This innovative approach not only attracts top talent and fosters employee advocacy but also drives customer loyalty and trust.

In conclusion, Interview Ready™ exemplifies how forward-thinking large enterprises can align their hiring strategies with their broader brand objectives. By investing in the success of job applicants, these organizations are building a sustainable brand ecosystem that benefits their employees, customers, and the broader society. In doing so, they are not only securing their place in the competitive business landscape but also contributing positively to the world in which they operate.

To discuss how Interview Ready™ can form part of our applicant offering, please contact paul@getmee.ai

In today’s competitive job market, where skills and qualifications are crucial, there exists a often-overlooked but equally important component of employability: the art of interviewing.

Mastering the art of interviewing is the missing piece in the puzzle of employability that can significantly influence one’s career trajectory. While skills training and qualifications are undeniably important, the ability to navigate interviews effectively can make the difference between landing your dream job and falling short. In this essay, we will delve into the significance of mastering the art of interviewing and explore why it is a critical skill for achieving professional success.

The Importance of Skills and Qualifications

Before delving into the art of interviewing, it is essential to acknowledge the significance of skills and qualifications in the employment landscape. In a rapidly evolving job market, possessing the right skills and qualifications is the foundation of employability. Employers seek individuals who can contribute meaningfully to their organizations and adapt to changing demands.

Skills training equips individuals with the technical expertise, knowledge, and competencies needed to excel in their chosen fields. Qualifications, such as degrees, certifications, and licenses, provide tangible evidence of one’s capabilities and commitment to professional growth. Therefore, investing in skills development and acquiring relevant qualifications is a vital step toward becoming employable.

However, it is important to recognize that skills and qualifications alone may not guarantee success in securing a job. The job-seeking process often involves an intermediate step: the interview. This is where the art of interviewing comes into play.

The Art of Interviewing Defined

The art of interviewing encompasses a range of skills and strategies designed to effectively convey one’s qualifications, experiences, and personality to a potential employer during an interview. It involves not only verbal communication but also non-verbal cues, interpersonal skills, and the ability to navigate the dynamics of the interview process.

Effective Communication:

At its core, the art of interviewing revolves around effective communication. This includes articulating thoughts clearly, answering questions concisely, and demonstrating active listening skills. Good communication ensures that the interviewer understands your qualifications and sees how they align with the job requirements.

Confidence and Poise:

Confidence is a key element of successful interviewing. It involves projecting self-assuredness, maintaining eye contact, and controlling nervousness. Confidence helps create a positive impression on the interviewer and conveys that you believe in your abilities.

Body Language:

Non-verbal communication through body language plays a significant role in interviews. Maintaining an open posture, using appropriate gestures, and smiling can convey enthusiasm and professionalism. Conversely, slouching or fidgeting may signal discomfort or disinterest.

Emotional Intelligence:

The ability to understand and manage one’s emotions and effectively interpret the emotions of others is crucial in interviews. It allows you to build rapport with the interviewer and adapt your responses based on their reactions.

Preparation:

Effective interviewing involves thorough preparation. This includes researching the company, understanding the role, and anticipating potential questions. Prepared candidates can confidently address the specific needs of the employer.

Problem-Solving:

Employers often pose challenging questions to assess a candidate’s problem-solving skills. The art of interviewing includes the ability to analyze problems, think critically, and present thoughtful solutions.

Storytelling:

Effective interviewees often use storytelling to illustrate their experiences and skills. Sharing relevant anecdotes can make you more relatable and memorable to the interviewer.

Adaptability:

Adaptability is the ability to pivot and adjust during an interview. This includes responding to unexpected questions, addressing concerns, and maintaining a positive attitude even in challenging situations.

Why the Art of Interviewing Matters

First Impressions Count:

The initial impression you make during an interview can significantly impact the hiring decision. Employers often decide whether you are a good fit for their organization within the first few minutes of an interview. Mastering the art of interviewing allows you to create a positive and lasting first impression.

Competitive Advantage:

In a competitive job market, where multiple candidates may have similar skills and qualifications, the art of interviewing can give you a competitive edge. It enables you to stand out and demonstrate that you are not just qualified but also an excellent fit for the company culture.

Alignment with Organizational Values:

Employers seek candidates who align with their company values and culture. The art of interviewing allows you to convey your alignment with these values, making it more likely that you will thrive in the organization.

Building Confidence:

Successfully mastering the art of interviewing can boost your confidence, not only during interviews but also in various professional interactions. This newfound confidence can positively impact your career progression.

Negotiation and Offer Acceptance:

Effective interviewing skills extend beyond the initial interview. They can also be invaluable when negotiating job offers, as they help you communicate your worth and secure favorable terms.

Career Advancement:

As you progress in your career, the art of interviewing remains relevant. Whether you are seeking promotions, lateral moves, or new opportunities, the ability to effectively convey your value and potential is essential.

In summary, while skills training and qualifications are undeniably essential in the journey toward employability, they represent only one part of the equation. The missing piece of the puzzle is the art of interviewing. Mastering this skill allows individuals to bridge the gap between their qualifications and their ability to communicate their value effectively to potential employers.

Effective interviewing encompasses various components, including communication, confidence, body language, emotional intelligence, preparation, problem-solving, storytelling, and adaptability. These elements collectively contribute to a successful interview experience, helping candidates create positive first impressions, stand out in competitive markets, and align with organizational values.

As the job market continues to evolve, the art of interviewing remains a valuable and enduring skill. It empowers individuals to not only secure initial job opportunities but also negotiate offers, advance their careers, and adapt to changing professional landscapes. Therefore, those aspiring to achieve professional success should recognize the importance of mastering the art of interviewing as an essential component of their employability toolkit.

Getmee’s newest product, Interview Ready™, is the world’s smartest, most advanced and comprehensive AI-Interview coach. Contact paul@getmee.ai to learn more.